Wednesday, 9 September 2009

Brighton Mods & Rocks (do you see what we did there?!)

Well we've all been very busy lately at VB Towers and part of this has been caused by the launch of our new campaign Brighton Mods & Rocks.

The idea for the campaign came from the fact that it's been 30 years since the cult classic 'Quadrophenia' was released and this inspired us to demonstrate to everyone that the spirit of the mods is still alive and well in Brighton today. Although you'll be pleased to know that nowadays if Mods and Rockers do cross paths no one gets hit on the head with a deckchair and all gatherings are peaceful. If you don't believe me then come and see for yourself as this weekend it's the Ace Cafe Reunion run from London to Brighton which includes both scooters and motorbikes!

Anyway back to the campaign, whilst Sarah was stuck in the office beavering away on the new pages for the website. I was out and about on a Mod themed press trip for UK journalists including The Daily Telegraph, The People and The Times. During the trip we were taken on a tour of the Old Police Cells in Brighton Town Hall as this is where the Mods & Rockers from the infamous clash in 1964 were held, proven by the graffiti from Dave the Rocker! Then we went on a walking tour with a Blue Badge Guide to see the key locations used in Quadrophenia including the beachfront, the Beach Cafe and of course the famous alleyway off of East Street.

After a brief respite after all that walking we then went off to the Theatre Royal for the opening night of the new stage show Quadrophenia. Before taking to our seats we had a drink on the balcony as this was the ideal spot to watch the scooter run along New Road, which one of our journalists joined in on:

Afterwards the journalists adjourned to the Grand Hotel - unfortunately we didn't quite manage to persuade Sting to reprise his role as a bellboy there for the evening but it's still a great place to stay. Then the next day it was off to the Brighton Museum & Art Gallery to see some of the original clothes worn by Mods & Rockers and then off to North Laine to see the classic mod shop - Jump the Gun.

We're delighted that the Telegraph have already published a piece about their trip and I think we managed to convert them to the Mod way of life! So don't forget if you fancy being a Mod for a day or two then check out our top tips and let us know how you get on.


No comments: