Well we are quite excited here in the Marketing team as we have just done something that we haven't done in a long time...
For at least three years VisitBrighton has done no print advertising as we felt that given our teeny tiny budgets this was not the most cost effective way of promoting ourselves. However we have put together a special campaign for the summer in response to the current issues and so felt that it needed an extra push, so this weekend adverts appeared in the Express and the Guardian and there will be an advert in the London Metro and Time Out this week.
So it'll be interesting to see what affect the adverts have, especially as we haven't done this for a while. It was also interesting for me to see what my job would have been like if we did do advertising. Well as I've said before one of the best things about the job is that there is always something differnt happening and that I get to try new things, so this will be another string to my bow :)
Anyway here is how the ad looked, and don't forget to check out the offers at: www.visitbrighton.com/leapin
Charlotte
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